Red or Dead was founded by Wayne and Geraldine Hemingway in the early 80ies. They had no money and started off as selling clothes from their own wardrobes at Camden Market in London. The rest is history!
Red or Dead have never been a traditional fashionbrand. The philosophy have always been not to spend to much money on expensive brands, rather being creative and create a personal style. Fashion and design is for everyone - not just for the rich and wealthy. It should´nt either be taken too seriously, it´s about having fun!
During last years grand final of Specswearer of the Year in London I met Red or Deads colorful creative director, Katie Greenyer. As a teenager she went to Paris and started to design textiles for Christian Lacroix. She´s now been with Red or Dead since middle 90-ies. Katie is a wonderfully warm, inspiring and enthusiastic person with mad red hair and matching lipstick - and she looooves colors and interesting color combinations in her design. A designer who lives as she learn!
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